Our Mission & Vision

About us

Our Automa8e software, cloud based & comprehensively integrated, is designed to be simple & easy to use and is suitable for anyone without professional accounting experience. It will empower professionals and owners of businesses to independently undertake the accounting tasks to meet management and regulatory compliances. Moreover, it is uniquely different from other contemporary accounting software in Singapore and elsewhere.

Our Mission

To revolutionise the accounting processing with cutting-edge software solutions, streamline accounting processes, enhance decision-making, and ensuring compliance. Through understanding of industry needs, we aim to be the trusted partner and empower businesses to optimise their operations, achieve financial excellence, and drive sustainable growth.

Our Vision

Be a global leader in accounting software, delivering innovative solutions that transform financial management. We empower businesses to make informed decisions, ensure compliance, and drive sustainable growth with seamless, technology-driven accounting practices across industries.

Strategic Objectives

We envision a world in which every company can run its business at full potential empowered by automated advanced accounting and compliance software

Maintain technological leadership through continuous innovation and adoption of emerging technologies

Expand product lines and market share by targeting diverse industries and geographical regions

Enhance customer satisfaction and loyalty through excellent support, new products and branding

Ensure the highest standards of data security and regulatory compliance in all our products

Our Values

We foster a culture of excellence and innovation among our employees and strive to upkeep with the following core values:

Accountability

We collaborate, communicate and are accountable. We do what we say we will do. Integrity, security and fiscal responsibility are always our top priorities. Each of us is responsible for our words, our actions, and our results.

Respect

Respect and consideration are at the heart of what we do. Our goal is to be reliable, dependable, and professional. We value everyone and treat people with dignity and respect.

Transparency

Integrity, honesty, trust and transparency have made us highly dependable and respectful.

Automa8e Leadership

David Lau

Founder and CEO

David Lau is a certified Chartered Accountant and Fintech Founder with 30+ years of experience in the accounting related field. He is a key leader in automa8e's cutting-edge technology and innovation as well as driving its expansion globally.